"I finally found clarity! I had my goal – to find professional clarity around a business I wanted to start -- and I conquered it."

I found clarity! I had my goal – to find professional clarity -- and I conquered it. Having talked out what I really wanted, and worked through all my fears, I feel like I’m going into this next chapter with complete clarity and purpose. It is the most rewarding feeling I’ve had in a long, long time – if ever.

I had been thinking about hiring a coach for a while, as I knew I needed an outside perspective to help me sift through and organize my scattered thoughts, passions, and goals. When Allison and I first connected, I had a lot of different projects going on, many different paths I could choose, and no clarity on which path to follow or pursue. I was longing, if not desperate, to find clarity around which direction to go in so that I could invest my full energy in something and feel a sense of purpose and fulfillment.

I really appreciated how supportive Allison was, always sincerely acknowledging the work I’d done, which gave me clarity and confidence around the progress I was making and the progress I could make. She kept me on track and focused, clear about my goal, clear about what I’d accomplished, and clear about where I needed to go. In doing this, I was able to tune out the noise and power forward.

I now feel a total sense of confidence, decisiveness and fearlessness: I don’t doubt what I’m doing or feel timid or nervous about it. I believe in it 100%, and though I know there will be challenges, I’m excited to tackle them. I think this is affecting other parts of my life too, as I see myself being more confident and decisive beyond my professional situation too.

Erin and her business partner launched their olive oil company, PRMRY in February, 2020.

Erin R., California

Allison Moore